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Abstract:Museums across the world hold enormous troves of public domainartworks. In digitized form, they can be powerful tools for research and learning,As well as building blocks in the hands of students, professors, teachers, developersAnd creative men and women. By opening their digitized resources for reuse, museums haveA exceptional opportunity to broaden the reach of their public mission to function andEducate the general public on 21st-century media terms. What could be contentious about that? Art museums have a long legacy of restricting access to high-qualityImages of artworks so as to secure them from improper use, and to be in a position toSecure revenue from picture sales. However, in the age of simple and ubiquitous onlineImage sharing, restrictive licensing is severely contested both as a means to controlKey words:Digitized collections, image licensing, open access policy, people Models, OpenGLAM.MERETESANDERHOFF*"If they want to really have a Vermeer on their toilet paper,I would rather have a very high-quality image of VermeerOn toilet paper compared to a very bad reproduction."1Tops, and street seller merchandise,Rijksmuseum is just one of a little butGrowing number of art museums that standOut and take another stand to theChallenges imposed on the cultural heritageBusiness by digital technologies.As part of the Europeana NetworkAnd the OpenGLAM Advisory Board, myResearch is invested in researching theConditions for memorial clinics in the digitalEra, among other things a new thought ofcollections. Museums are confronting radicalChanges caused by the rapid technologicalDevelopment and the shifting behavior Patterns it involves. open art and social media, audiences haveBecome users who are unhappy with only Passively receiving content and information;They're utilized to engaging activelyThemselves, making their own understanding,Opinions, and creativity.As more people enjoy and be used toParticipatory entertainment and learning experiences,They would like to do more than just'attend' cultural eventsAnd associations. Dizzying set of tools and design patterns which make VisitorsExpect the ability to react and be taken seriously.They anticipate the ability to discuss, share, and remixWhat they eat (Simon 2010:ii).What does such participation, however, implyFor museums if they enable its users todiscuss,Digital artworks? Firstly, describes it Suggests allowing people to download imagesAnd share them on social media such as blogs,Facebook, and Flickr, allowing them toComment and discuss images independentlyOf a memorial frame. Secondly,