Because of its heartfelt connotations—and because Japanese culture dictates that love should be expressed through actions and gestures rather than verbally through words—ai shiteru is rarely said aloud.
If you want the direct translation, “I love you” in Japanese is. But, in Japanese culture, expressing love and affection isn’t very common. This phrase may be said only a handful of times between a husband and a wife during their life (usually during a proposal or marriage). is considered a “heavy” sentiment, almost too intense and dramatic.
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